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The Soul of a Carpet

“Every rug tells a story. Every knot honors a tradition.”
Jaipur Rugs began in 1978 with nine artisans and a vision: to bring India’s heritage of hand-knotted rugs to the world while empowering the communities behind them. Today, over 40,000 artisans across 600 villages contribute to this living legacy. Choosing a Jaipur Rug is not just a choice of design—it is a conscious embrace of craftsmanship, dignity, and heritage.

Jaipur Rugs is where artistry meets intention. Each rug is hand-knotted with precision, patience, and pride, reflecting centuries of Indian weaving traditions. Founded by Nand Kishore Chaudhary in Rajasthan, the brand has become a global emblem of ethical entrepreneurship and social impact.

Every rug carries more than a pattern; it carries a story of skill, resilience, and purpose. Through the Jaipur Rugs Foundation, we invest in the lives of our artisans—offering education, healthcare, and fair wages—ensuring that every purchase uplifts a community as much as it enriches a home.

Why Choose Jaipur Rugs?

Every Jaipur Rug is a masterpiece, combining centuries-old techniques with contemporary design sensibilities.

Handcrafted Excellence

Each rug is meticulously handwoven by skilled artisans using traditional techniques passed down through generations.

Natural Raw Materials

Premium wool, silk, and natural fibers sourced from the finest regions, ensuring durability and luxury.

Artisans' Community

Supporting over 40,000 artisans across India, preserving traditional craftsmanship and empowering communities.

Most Popular Offerings

Manchaha

Manchaha reveals the soul of rural artisans through spontaneous, one-of-a-kind designs. Each rug is an unfiltered expression of imagination, memory, and emotion—woven without a preset pattern, making every piece deeply personal and truly unique.

Aurora

Aurora captures the fleeting beauty of light through soft gradients and fluid forms. Inspired by dawn and dusk, the collection blends abstraction with serenity, offering rugs that evoke movement, transition, and a quiet sense of wonder.

Genesis

Genesis explores the origins of form through primal geometry and organic textures. Drawing from ancient symbolism and modern minimalism, each rug reflects a grounded yet visionary approach to design.

Manifest

Manifest is a bold declaration of intent. With assertive compositions and striking contrasts, the collection transforms spaces into statements, celebrating clarity, confidence, and expressive design.

Erbe

Erbe honors ancestral craft and natural materials. Earthy tones and timeless weaves reflect heritage and subtle innovation, creating rugs that feel rooted, enduring, and quietly sophisticated.

Entropy

Entropy embraces asymmetry and unpredictability. Through layered textures and fragmented forms, the collection finds beauty in disorder, inviting curiosity and a deeper appreciation of imperfection.

Chaos Theory

Chaos Theory translates mathematical complexity into visual rhythm. Intricate patterns and dynamic flows reflect interconnected systems, offering rugs that are cerebral, emotive, and endlessly intriguing.

Majnun

Majnun channels the spirit of longing and devotion. Inspired by timeless love stories, the collection features expressive strokes and passionate hues that speak of emotion unbound by logic.

Inde Rose

Inde Rose blends French elegance with Indian soul. Delicate florals and graceful lines bloom across textured surfaces, celebrating femininity, resilience, and cross-cultural beauty.